AICE Media Studies Story Board Blog

First Scene Starting with a wide shot of the iPhone, the camera will being to zoom in on the phone. This would reveal a clever editing trick in which the product itself is used in the name of the product. The name will only appear from the beginning and will slowly fade out as the camera is tracking in closer. A voice in the background will say, "welcome to iPhone XR." Second Scene Then, the camera will tilt above the phone, creating a high angle shot. From this shot, words will being to appear, showing the basic specifications of this phone. These will include the Apple A12 Bionic, which would've been the fastest chip in any phone at the time, and 2 gigabytes of RAM, which would be enough to maintain fluidity during heavy usage and multitasking. Third Scene After that, the camera will make a crane-like shot in which the camera will start to move to the left and make a right turn to the front of the phone. This will also be the scene in the commercial that introduces the...