AICE Media Studies Story Board Blog

 First Scene

Starting with a wide shot of the iPhone, the camera will being to zoom in on the phone. This would reveal a clever editing trick in which the product itself is used in the name of the product. The name will only appear from the beginning and will slowly fade out as the camera is tracking in closer. A voice in the background will say, "welcome to iPhone XR."

Second Scene

Then, the camera will tilt above the phone, creating a high angle shot. From this shot, words will being to appear, showing the basic specifications of this phone. These will include the Apple A12 Bionic, which would've been the fastest chip in any phone at the time, and 2 gigabytes of RAM, which would be enough to maintain fluidity during heavy usage and multitasking.

Third Scene

After that, the camera will make a crane-like shot in which the camera will start to move to the left and make a right turn to the front of the phone. This will also be the scene in the commercial that introduces the actors. In this scene, the phone will turn on to a facetime notification. From there, the two actors will engage in a conversation about how good of a phone the iPhone XR is. They can use the time to show of the data capabilities of the iPhone.

Fourth Scene

The camera will then rotate around the phone in another crane-like fashion in which it will show the back of the phone. This will show the sleek build of the iPhone, with the back glass color being blue and glossy. This will also give the narrator time to reflect on the camera modules and setup. 

Fifth Scene

This is the second scene with actors in it and it will be relatively short. With little to no camera movement, this will be a short conversation between two actors. The screen will split into two half and from there, other Apple products will be shown.

Sixth Scene

Finally, this scene will show me walking and talking into the camera as it pans when I walk. I will reiterate all of the best parts of the phone, making sure to highlight all of the new features. The selling point from this scene will be the fact that I am a normal person dressed in casual clothes, persuading the audience to buy the products shown in this commercial as it will be seen as the "norm."





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