AICE Media Studies Music Video Creative Critical Reflection

 Name: Thomas Smith

Creative Critical Reflection

  1. 1. How does your product use or challenge conventions AND how does it represent social groups or issues?

  2.      My project uses the conventions of long slow, panning slows of the actors to its advantage. In doing this, the viewer gets a sense of who the actor is portraying through the speed of the movement of the shot. Unfortunately, I did have to challenge quite possibly one of the most consistent conventions in music videos and that is the actors singing. I wanted my music video to tell a story and I felt that the actors singing directly into the camera would make the video lose its sense f storytelling. Although I did make a compromise, I used another common convention, dancing, in one of my shots to make up for the lack of the actors singing the lyrics. As far as social groups I feel like I couldn't;t have picked a better song and portrayed it better due to the fact that my music video shows a person in all classes from low to high. 


  4. 2.  How does your product engage with audiences AND how would it be distributed as a real media text?

  5.      My product engages with audiences by being a popular song during quartine and was a Billboard #1 song on the Billboard Top 100 songs. In addition to this, this song went TikTok famous and was played over and over millions of times by a small population of the world. It was distributed as real-world media text by being posted on my Instagram, where it received over 200 views, and my Youtube channel where it received 4 views.


  7. 3. How did your production skills develop throughout this project? 

  8.      Throughout this project, I felt like I gained a new sense of appreciation for filming in general due to the fact that my skills at first glance, barely developed. After a second consideration, I realized that I gained a few new smaller yet useful skills to film and edit projects. As a director, with the help of my actors, I learned what audiences like more. Audiences tend to care more about more visual than audible storytelling. In other words, I learned that if you want to tell a great story, your visual component needs to be on par or even better than your audible one. For example, when first reviewing my shots, it was made clear to me that my video didn't have a wow factor therefore, I took it into consideration and created 2 separate shots of my driving luxury cars. As an editor, my skills, similar to last time developed but barely. I only gained one new technique and that is when filming slow-motion shots, speed up the beginning and end to catch the eye or the viewer.


  10. 4. How did you integrate technologies - software, hardware and online - in the project.

  11.      For the first time, I used the built-in home movie editing app for iPhone, iMovie the experience was amazing. This was my first time using iMovie to edit a project since my law studies class in 8th grade, two years ago, and most of everything was the same. But what was different was amazing and easily solved all of the problems I had with iMovie, which caused me to stray away from it in Earlier projects. Also for the first time, I used vehicles in my video and showed of my driving skills. I used a Mercedes Bens C-7 and Hondai Sonata, which is a hybrid car, and was extremely difficult to get the handle of in terms of braking and acceleration.



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